While Apple Pay has yet to launch in Denmark the service just got a bump up in the amount allowed for each transaction just waving your iPhone 6 over the pay terminal in the store toÂ Â£30 which is about US$46 and DKK305.
Come on, Apple. Make a deal with nets in Denmark to introduce Apple Pay to the very, very Apple and iPhone friendly country to the north.
UK residents can now make contactless payments of up toÂ Â£30 without the need for a PIN. The increase from the prior limit ofÂ Â£20 means that people will be able to use phone-based payment services like Apple Pay, as well as contactless cards, for a wider range of transactions across the country. The UK Cards Association, which decided on the change, says that Â£30 covers common usages like an average supermarket spend, as well as most payments made in pubs, cinemas, gift shops, and elsewhere.
The question remains how long this limit will last. Apple Pay has no transaction limit in the US, the only other country where it’s available, but the iPhone guarantees an extra layer of security. In the UK, many people also use contactless cards that work without any other authentication, so the limit is in place to prevent easy fraud and theft if the card is lost. Some retailers have been operating terminals with a higher transaction limit for Apple Pay, but today’s move raises the bar across the nation.